Turun yliopisto Avoimen yliopiston Nettiopsu

Avoimen yliopiston Nettiopsu

Kirjaudu Avoimen yliopiston Nettiopsuun. Kirjaudu
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PMA2 Service Marketing 6 op

PYMA0006, Markkinointi, Pori, Turun kauppakorkeakoulu


During the course the characteristics of services, service quality and new service development, as well as customer experiences are discussed as vital sources of growth and competitiveness for companies in diverse industries, both in theoretical and practical terms. The course literature offers comprehensive and up-to-date theoretical discussion of the principles of service business logic and the design and development of service offerings. In the practice-based workshops, students are able to apply the theoretical knowledge to real-life business assignments as well as assess other teams' solutions.


After taking the course, students understand the reasons for the rise of the service economies in the Western countries during the last few decades. The students are able to recognize the processes of servitization required for transforming manufacturing firms into the service business and to identify the essential tools through which manufacturers can transform into service providers. In addition, the students are able to apply the concepts of service logic and service management and to use current academic research and business practice both in the team assignments as well as in the exam. Moreover, the students are able to analyze and interpret the nature of the service profit logic and customer-focused outside-in management.


Participation in classroom work, exercises and written exam (electronic exam). Active participation in lectures is highly recommended.


Lectures 10 h, Workshop 4 h, Seminar 6 h, Team work 40 h, Independent work 103 h. **Autumn semester 2020, period II (26 October - 6 December 2020)** The course in arranged as integrated into degree studies and lectures take place during the day (Mon-Fri, between 8 a.m. and 4 p.m). Please check the course timetables [from the study guide of Turku School of Economics](https://opas.peppi.utu.fi/fi/opintojakso/PYMA0006/2182), choose Toteutukset/Implementations. Lectures are organized via remote access (dates and times are given on course timetable above) **Exam** Course includes a compulsory exam. Exams are taken electronically through the Electronic Exam service. E-exam reservation can be made 30 days before exam. E-exam rooms are located in Turku, Pori, Rauma. More information about e-exams: https://utuguides.fi/examstudents



The final grade is based on the exam (50%) and written team assignments (50%).


Arja Lemmetyinen


Turun yliopisto, Pori


[Education coordinator Mia Stening]( https://www.utu.fi/fi/avoin-yliopisto-opetus/opintoneuvonta-ja-yhteystiedot), [Student Services Secretary Elina Iso-Ilomäki]( https://www.utu.fi/fi/avoin-yliopisto-opetus/opintoneuvonta-ja-yhteystiedot), avoin-tse[at]utu.fi


Ilmoittautuminen on päättynyt.


90,00  €

Payment for studies should be paid within 24 hours after the registration using online bank or otherwise the registration is cancelled. In case an online net bank payment is not possible, the student must contact Student Services Secretary in advance before registration (we charge 15 euros extra for paper invoice).

Edeltävät opinnot

Recommended preceding studies: PYMA0001 PMAY1A Markkinoinnin perusteet PYMA0003 PMAY1B Markkinoinnin perusteet harjoitukset PYMA0007 PMA28/PLR39/PJO39 Kuluttajan ja organisaation ostokäyttäytyminen