Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2016–2018
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
Jatko-opinnot, markkinoinnin pääaineopinnot


Marketing as a science has a major role in all university-level business education. It focuses on the mechanisms and regularities of successful business, using customer-centric thinking as its key premise. As a business science it nurtures a wide range of research domains. At the Turku School of Economics marketing specializes in business networks and relationships, innovative business, and marketing communications and brand management. These topics are studied particularly in the context of knowledge and service intensive businesses, b-to-b markets, and retailing.

The marketing programme provides postgraduate students with the competence to work as researchers or specialists in demanding marketing tasks in both business and academia. Students are free to choose their specialization area and both theoretical and methodological approach. They can also plan their studies according to their own scientific interests. There is a wide range of courses to choose from, the main subject areas including service marketing, business-to-business marketing, strategic marketing, marketing communications and consumer behaviour.


Professor Aino Halinen-Kaila is responsible for postgraduate studies in marketing.

The minimum number of credits required in the major subject is 32 cr. Postgraduate students of Marketing construct their studies according to the following principles:

Courses that are compulsory for all students:
- MAJ11/KVJ11 The Evolution of Marketing/International Business Theories, 6 cr
- MAJ12/KVJ12 Academic Argumentation and Presentation Skills, 2 cr
At least two of the courses:
- MAJ13/KVJ13 The Use of Scientific Method in Marketing/International Business, 6 cr
- MAJ14/KVJ14 Marketing/International Business as a Science, 6 cr
- MAJ15/KVJ15 Reading the Classics, 6 cr
In addition to the above, 12 cr according to student' own interests in marketing or international business
- MAJ16/KVJ16 Specialisation area 6-12 cr or
- MAJ17/KVJ17 Collaboration in International Scientific Community 3-6 cr
- It is possible to substitute courses in TSE with postgraduate courses offered by other institutes, such as those in the KATAJA programme (The Finnish Doctoral Program in Business Studies). Students wishing to complement their postgraduate studies in other institutions should ask their professor for advice as the applicability may vary
- Postgraduate students may also choose courses in their specialisation area from the general advanced course offerings of their major subject (marketing or international business).

All postgraduate students are required to participate in the research seminars covering the major subject, and to give a presentation of their research plan or report according to the agreed schedule. They are also expected to act as opponents in the research and licentiate seminars when asked to do so.

Postgraduate course examinations are held on all the examination dates set for Marketing and International Business, approximately nine times each term (18 times a year). The exact dates and times are given in the TSE examination timetable. The examinations for the advanced courses take place only on the dates given in the timetable. It is also possible to take the exam in the exam aquarium on another date if agreed beforehand.

Kuuluu kokonaisuuksiin

Turun kauppakorkeakoulu
avaa kaikki
Markkinoinnin ja kansainvälisen liiketoiminnan laitos