Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2013–2014
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
MA033030 MAS4/KVS52 Innovative Marketing and Firm's Growth 6 op
Organised by
Person in charge
Leila Hurmerinta

Learning outcomes

After the course the students understand the different roles and contents of marketing based on differences in firms' marketing capabilities and objectives, and know how to create value through marketing innovations.


The course aims at increasing the students' understanding of the different role and content of marketing in firms at different phases of their growth and development as well as in different market situations. The marketing is approached both from resource-based and behavioral perspectives. The resource-based view is relevant especially in small firms and firms at their early life-cycle stage looking at the firms' marketing capabilities. Marketing is also approached from innovative point of view that challenges the traditional marketing conventions in the industry aiming at the firm's growth and success.

Teaching methods

Lectures and discussion seminars 12 h (2 h/week, Hurmerinta).

Modes of study

The final grade is based on the exam (50 %), the written group assignments (40 %), and regular and active participation in the lectures and seminar discussions (10 %).


Numeric 0-5.

Recommended year of study

4th or 5th year III

Study materials

  1. McGrath, Rita Gunther; MacMillan, Ian. Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty. Harvard Business School Press 2000.
  2. Chaston, Ian. Entrepreneurial marketing. Competing by challenging convention. Purdue University Press 2000.
  3. Bjerke, Björn; Hultman, Claes M. Entrepreneurial marketing. The growth of small firms in the new economic era. Cheltenham, Edward Elgar Pub 2002.
  4.  A collection of articles on the topic.

Further information

Not offered in academic year 2013-2014. See course description in electronic study guide.

Restricted attendance! TSE degree students majoring in marketing and GIM Master's Degree Programme students are given priority.
Attendance at the first lecture is obligatory.

Belongs to following study modules

Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
International business, courses lectured in English (Kansainvälinen liiketoiminta)
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Turun kauppakorkeakoulu
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Markkinoinnin ja kansainvälisen liiketoiminnan laitos