Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2013–2014
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
MA033071 MAS14/KVS3 Business to Business Relationships and Networks 6 op
Organised by
Marketing
Person in charge
Jari Ruokolainen and Mekhail Mustak

Learning outcomes

The objective of the course is to familiarise oneself with the key concepts and frameworks of business-to-business relationships and networks. After completing the course students will understand the basic nature of business relationships and networks and are able to identify essential issues in analysing and managing them.

Contents

The following themes will be discussed during the lessons: 1) The contents and nature of building and managing long term interorganisational relationships from the key account management’s (KAM) and purchasing’s point of view, 2) the contents and nature of various internationalization models based on the studies on business networks, 3) the contents and nature the customer value creation as well as the innovation management within business networks. The course will primarily employ the key assumptions and research findings from abundant empirical interorganisation studies generated by the Industrial Marketing and Purchasing group (IMP). Students will work in groups to analyse and present the basic points and central findings from research articles. Each group will also work on one case study. The course includes also a final exam.

Teaching methods

Teaching method Contact Online
Lectures 20 h 0 h
Group work

Intensive course; lectures and group work.

Modes of study

Article presentations, case study, final exam

Evaluation

Numeric 0-5.

Recommended year of study

4th or 5th year IV

Study materials

A collection of articles

Further information

The intensive course will take place during the fourth period (spring term 2014).

Belongs to following study modules

Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
International business, courses lectured in English (Kansainvälinen liiketoiminta)
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Turun kauppakorkeakoulu
2013–2014
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Opintokokonaisuudet