Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2013–2014
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
MA033150 MAS9/KVS55 Developing Service Business 6 op
Organised by
Person in charge
Elina Jaakkola and Mekhail Mustak
Preceding studies
Preceding studies in marketing are highly recommended. For TSE students, completing MA3, MA4 or MA6 is recommended before taking this course.

Learning outcomes

After taking the course, students have an understanding of service as a business logic, and know how service-based business models can be developed through co-creation in the networked economy. Students gain skills to analyze and solve practical business challenges with advanced theoretical knowledge.


Service business is a vital source of growth and competitiveness for companies in diverse industries. This course discusses the principles of service-based business logic and its implications on transforming and developing offerings and business models, and creating value. Students are engaged to solve practical business cases through applying the newly acquired knowledge.

Teaching methods

Lectures 12 h (Jaakkola), Case exercises 10 h (Mustak).

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Written exam
  • In English
  • In English
Participation in classroom work
  • In English
Written exam and Exercise(s) and Participation in classroom work

The final grade is based on the exam (60%) and case assignment (40%). Active participation in lectures is highly recommended.


Numeric 0-5.

Recommended year of study

4th or 5th year II

Study materials

  1. Chesbrough, Henry. Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era. Hoboken, Jossey-Bass 2011.
  2. Young, Laurie. From Products to Services. Chichester, John Wiley & Sons 2008.
  3. A collection of articles.

Further information

Restricted attendance! TSE students majoring in marketing and GIM Master's Degree Programme students are given priority.
Attendance in the first lecture is obligatory.

Belongs to following study modules

Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
International business, courses lectured in English (Kansainvälinen liiketoiminta)
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Turun kauppakorkeakoulu
Turun kauppakorkeakoulu
Turun kauppakorkeakoulu
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Markkinoinnin ja kansainvälisen liiketoiminnan laitos