Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2013–2014
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
EN102019 EN2 The Language of Advertising, Marketing and Branding 2 op
Organised by
Business English
Person in charge
Elizabeth Nyman

Learning outcomes

By the end of the course, students are expected to:
-comprehend more fully the various types of language used in specific marketing texts
-to have increased their ability to summarise texts
-have developed their knowledge concerning the use and importance of linguistic techniques in marketing
-produce texts suitable for a range of marketing purposes
-confidently use a wider and more extensive vocabulary
Level B2- C1


A clear appreciation of English as a marketing language is essential and this course aims to introduce students to the importance of a range of linguistic features and techniques as well as discussing many critical language features. The course is also designed to improve the student’s ability to summarise texts, and produce texts appropriate to marketing contexts.

Teaching methods

Teaching method Contact Online
Tutorials 24 h 0 h
Independent work 30 h 0 h

Group 1 I-II Group 2 III-IV

Modes of study

Coursework and assignments. Active participation at 80% of the classes is required.


Numeric 0-5.

Recommended year of study

2nd or 3rd year I-II or III-IV

Study materials

Materials will be provided by the teacher and will include suggested reading materials, such as extracts from books and selected articles, as well as links to related Internet websites.

Belongs to following study modules

Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Markkinoinnin ja kansainvälisen liiketoiminnan laitos