Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2013–2014
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
YR223301 YRS2/JOS15 Special topic: Sports entrepreneurship & sports management 6 op
Organised by
Person in charge
Arto Kuuluvainen

Learning outcomes

This course gives students an overview of sports business. In addition, students will study different business opportunities provided by sports as a business environment. The course is relevant for students interested about sports management and for those who are seeking business opportunities from sports industry.


This course focuses on sports management (e.g. leadership in sports and managing sport clubs) and sports marketing (e.g. sponsorship and brands). In addition, essential part of the course is to discuss about different entrepreneurial opportunities provided by the sports industry. Students will develop their own sport related business plan as an independent research project for the course.

Teaching methods

Lectures 22 h
Project work (business plan)

Modes of study

1. Project work (business plan, 40 % weight)
2. Written exam based on lectures and additional readings (60 % weight). It is necessary to pass the exam in order to pass the whole course.


Numeric 0-5.

Recommended year of study

4th-5th year III

Study materials

Readings will be provided by the lecturer during the course.

Further information

Attendance is restricted to 30 students. In case of excess demand, TSE students majoring in Entrepreneurship have priority over others.

Belongs to following study modules

Johtamisen ja yrittäjyyden laitos
Johtamisen ja yrittäjyyden laitos
Johtamisen ja yrittäjyyden laitos
Johtamisen ja yrittäjyyden laitos
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Johtamisen ja yrittäjyyden laitos