Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2013–2014
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
13. Planning, Designing and Branding Tourism Experience 4–6 op
Kulttuuri- ja elämysmatkailu, Pori
Malla Paajanen, Tiina Merikoski ja Matleena Muhonen, Aalto-yliopisto


The aim of the course is to broaden multidisciplinary aspect of planning and designing a tourism destination specifically with regard to land use planning, product building and marketing as well as media and design.
The course will simulate the cooperative working process that takes place when planning tourism destinations. This way the students will experience working in a multidisciplinary and international team over planning and developing a tourism destination.
During the course, students contribute to the group assignments from the point of view of their own fields of study, and will therefore gain understanding of each other’s roles, interests and contributions in the team. They learn about their own role within the team, and what it means to bring the stakeholder-specific interests and practices into a holistic process.


Introduction to land use planning and its meaning in planning tourism destinations as well as to productization and branding of a tourism destination at different levels: local, regional and national viewpoints. Themes include also cultural heritage, art and design, and landscape and environment in planning and designing tourism experience.

Vaadittavat opintosuoritukset

Ilmoitetaan myöhemmin

Opetuskieli englanti. Opintosuoritukset: ks. www.funts.fi


Numerolla 0-5.


The course is designed for Master's level and PhD students. Also international and exchange students are encouraged to enroll to the course. Please, contact by E-mail: mavytoimisto@uef.fi in case you are interested in accomplishing the course but do not have a FUNTS’s student status. Those students with at least 15 ECTS of KUME studies accomplished will have the priority to attend the course, in case it will not be possible to take all registered. There will be about 15 students on the course.

Kokonaisuudet, joihin opintojakso kuuluu

Historian, kulttuurin ja taiteiden tutkimuksen laitos
Opintojakso opetusohjelmassa
Opetusohjelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetusohjelmasta.
Toteutustietoja ei ole taltioitu.
Historian, kulttuurin ja taiteiden tutkimuksen laitos
Nais- ja sukupuolentutkimuksen maisteriohjelma
Historian, kultt.ja taiteiden tutk.laitoksen yht.