Curricula Guides

Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Archived Curricula Guide 2014–2016
Curricula Guide is archieved. Please refer to current Curricula Guides
BIDI1005 Start-up Journey 10 ECTS
Organised by
Business and Innovation Development
Person in charge
Pasi Malinen, Erika Halonen

General description

Summer school (May - August)

Learning outcomes

The Start-up Journey program aims to provide a channel for rapid development of start-ups, as well as to facilitate business growth. After completing the programme the student is equipped with understanding of market, customer and competitor analyses; branding and marketing and (s)he is able to apply this knowledge in a specific start-up business case. After the programme the student is able to define different early stage funding possibilities and understand IPR management and know how to implement them effectively in a business. After this course the student is able to distinguish different kinds of business models in the modern markets, can ana-lyze the pros and cons connected to different business models and formulate a feasible business model for a real start-up and is also able to implement this in practice. After this program the stu-dent knows how the business model process should be done and understands how strategy affects business model and vice versa. In addition the student will learn project management and pitching skills.

Contents

The programme offers a great opportunity to put the results from the BDL into action in the markets. The structure of the program consists of three weekend long, intensive boot camps, weekly coaching sessions during the whole programme and workshops. The interactive workshops discuss specific themes and highlight the existing Finnish start-ups allowing the students to learn from their success and operations. The workshops also provide a great opportunity to build rela-tionships with already existing, innovative and growth-oriented businesses, teams and academic communities.

Teaching methods

Three weekend long boot camps (á 24 hours), weekly coaching sessions (á 8 hours) during the whole programme (12 weeks), 8 designated workshops (á 8 hours) and independent work in teams.

In addition to the fixed models of teaching and programme coaching additional mentoring available from EIR (Entrepreneur-In-Residence) and DIR (Designer-In-Residence) on demand.

Teaching language

English

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Participation in classroom work
  • In English

Active participation in the activities and development of real business idea through market-oriented methods during the boot camps, mentoring sessions, workshops and independent work. The business idea process will yield a separate learning diary reflecting the development process and connections to the academic studies based on which the course is assessed. The completion of the course requires meeting defined deadlines and being able to build a working prototype by the end of the program, when the achievements are represented.

Evaluation

Numeric 0-5.

Recommended year of study

3rd or 4th year

Study materials

1. Maurya, Ash, Running Lean: Iterate from Plan A to a Plan That Works, (2012)

2. Osterwalder, Alexander & Pigneur, Yves, Business Model Generation, (2010)

3. Kawasaki, Guy, The art of the start. The time-tested, battle-hardend guide for anyone starting anything, (2004)

4. Articles and other material provided by the teachers.

Further information

Restricted attendance! The course is open for all faculties of the University of Turku but the students are carefully selected based on their motivation, prior studies and other merits. Prior to being accepted to the course the student needs to form a team with a varying skillset around an interesting business idea that the team hopes to prototype and execute during the program. Execution potential of the team and the potential of the business idea are the two elements that form the selection criteria of the program. The team then needs to apply to the program ar Boost Turku's website. The application process in detail and more information at: www.boostturku.com/startupjourney

Belongs to following study modules

Turku School of Economics
Elective Special Courses (Business and Innovation Development)
2014–2015
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Turku School of Economics
Common Studies
Finnish Study Modules
Tourism Business
Finance and Investments
Responsible Business
Brand Management
Business and Innovation Development
Baltic Sea Business & Society
Sustainable Development
Law and Economics
MDP in Futures Studies (MA)
Futures Studies (Field of Business)
General Studies