Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2014–2016
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
MA033006 MAS23/KVS55 Developing Service Business 6 op
Organised by
Person in charge
Elina Jaakkola
Planned organizing times
Period(s) I II III IV
2015–2016 X
Preceding studies
Preceding studies in marketing are highly recommended.

Learning outcomes

After completing the course, students have an in-depth understanding of service as a business logic. Students learn how service-based business can be developed in different types of industries, and how value creation occurs through co-creation in the networked economy. Students become familiar with the unique features and practices of service innovation. Students gain skills to analyze and solve practical business challenges with advanced theoretical knowledge.


Service business is a vital source of growth and competitiveness for companies in diverse industries. This course discusses the principles of service-based business logic and its implications on transforming and developing offerings and business models, and creating value. Students are engaged to solve practical business cases through applying the newly acquired knowledge.

Teaching methods

Teaching method Contact Online
Lectures 12 h 0 h
Exercises 10 h 0 h

Lectures and case exercises 22 h (Jaakkola).

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Written exam
  • In English
  • In English
Participation in classroom work
  • In English

The final grade is based on the exam (60%) and case assignments (40%). Active participation in lectures is highly recommended.


Numeric 0-5.

Recommended year of study

4ht or 5th yea

Study materials

  1. Chesbrough, Henry. Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era. Hoboken, Jossey-Bass 2011.
  2. Young, Laurie. From Products to Services. Chichester, John Wiley & Sons 2008.
  3. A collection of articles.

Further information

Restricted attendance! TSE students majoring in marketing and GIM Master's Degree Programme students are given priority.
Attendance in the first lecture is obligatory.
The course is equivalent to the previous course MA033150 MAS9/KVS55.

Belongs to following study modules

Turun kauppakorkeakoulu
Turun kauppakorkeakoulu
Turun kauppakorkeakoulu
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
International business, courses lectured in English (Kansainvälinen liiketoiminta)
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Valinnaiset opinnot (Kansainvälinen liiketoiminta)
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Markkinoinnin ja kansainvälisen liiketoiminnan laitos