Curricula Guides

Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Archived Curricula Guide 2014–2016
Curricula Guide is archieved. Please refer to current Curricula Guides
KV203041 KVS8 International Marketing Management 6 ECTS
Organised by
International Business
Person in charge
Elina Pelto
Planned organizing times
Period(s) I II III IV
2015–2016 X X

Learning outcomes

During the course, students will acquire deep understanding on the challenges created by the international environment on companies' marketing strategies and practices. The aim of the course is to develop students' comprehension on international, especially cultural, diversity in consumer behaviour, business relationship development and marketing management. The course will provide the students methods and skills for dealing with intercultural situations in international marketing. In addition, practical skills related to intercultural communication, cross-cultural team-work, and personal selling are developed.

Contents

The course covers broadly the major issues in global marketing management both in business-to-consumers and business-to-business marketing. The course deepens the students' knowledge on customers in international marketing context, on various international marketing channels, and on marketing communications in a cross-cultural context. Issues related to e.g. international brand management and international business networks are discussed.

Teaching methods

Lectures 12 h (period II). In addition, (period III) independent and group work, seminars and training offered by Mercuri International (more detailed description on teaching methods will be provided later).

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Participation in classroom work
  • In English
Exercise(s)
  • In English
Seminar
  • In English
Written exam
  • In English

Participation in lectures, seminars and training; independent and group-work assignments; written exam.

Evaluation

Numeric 0-5.

Recommended year of study

3rd or 4th year.

Study materials

  1. Usunier, Jean-Claude & Lee, Julie Anne: Marketing Across Cultures (sixth edition), Pearson 2013.
  2. Collection of articles

Further information

Restricted attendance! Priority is given to TSE students majoring in International Business.

Belongs to following study modules

Turku School of Economics
Department of Marketing and International Business
Department of Marketing and International Business
Department of Marketing and International Business
Department of Marketing and International Business
Advanced studies (International Business)
2014–2015
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Department of Marketing and International Business
Operations and Supply Chain Management
Economic Geography
International Business
Marketing
Economic Sociology
Finnish Study Modules
Business Japanese
Business Chinese