Curricula Guides

Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at This site contains only previous years' guides.

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Archived Curricula Guide 2014–2016
Curricula Guide is archieved. Please refer to current Curricula Guides
EN102019 EN2 The Language of Advertising, Marketing and Branding 2 ECTS
Organised by
Business English
Person in charge
Elizabeth Nyman
Planned organizing times
Period(s) I II III IV
2014–2015 X X X X
2015–2016 X X


Common European Framework of Reference for Languages: B2-C1

Learning outcomes

By the end of the course, students are expected to:
-comprehend more fully the various types of language used in specific marketing texts
-to have increased their ability to summarise texts
-have developed their knowledge concerning the use and importance of linguistic techniques in marketing
-produce texts suitable for a range of marketing purposes
-confidently use a wider and more extensive vocabulary


A clear appreciation of English as a marketing language is essential and this course aims to introduce students to the importance of a range of linguistic features and techniques as well as discussing many critical language features. The course is also designed to improve the student’s ability to summarise texts, and produce texts appropriate to marketing contexts.

Teaching methods

Teaching method Contact Online
Tutorials 24 h 0 h
Independent work 30 h 0 h

Group 1 I-II (Group 2 III-IV cancelled)

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Participation in classroom work
  • In English

Coursework and assignments. Active participation at 80% of the classes is required.


Numeric 0-5.

Recommended year of study

2nd or 3rd year I-II (III-IV cancelled)

Study materials

Materials will be provided by the teacher and will include suggested reading materials, such as extracts from books and selected articles, as well as links to related Internet websites.

Belongs to following study modules

Department of Marketing and International Business
Business English (Business English)
Department of Marketing and International Business
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Department of Marketing and International Business
Operations and Supply Chain Management
Economic Geography
International Business
Economic Sociology
Finnish Study Modules
Business Japanese
Business Chinese