Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2014–2016
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
KV203041 KVS8 International Marketing Management 6 op
Organised by
International Business
Person in charge
Elina Pelto
Planned organizing times
Period(s) I II III IV
2015–2016 X X

Learning outcomes

During the course, students will acquire deep understanding on the challenges created by the international environment on companies' marketing strategies and practices. The aim of the course is to develop students' comprehension on international, especially cultural, diversity in consumer behaviour, business relationship development and marketing management. The course will provide the students methods and skills for dealing with intercultural situations in international marketing. In addition, practical skills related to intercultural communication, cross-cultural team-work, and personal selling are developed.


The course covers broadly the major issues in global marketing management both in business-to-consumers and business-to-business marketing. The course deepens the students' knowledge on customers in international marketing context, on various international marketing channels, and on marketing communications in a cross-cultural context. Issues related to e.g. international brand management and international business networks are discussed.

Teaching methods

Lectures 12 h (period II). In addition, (period III) independent and group work, seminars and training offered by Mercuri International (more detailed description on teaching methods will be provided later).

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Participation in classroom work
  • In English
  • In English
  • In English
Written exam
  • In English

Participation in lectures, seminars and training; independent and group-work assignments; written exam.


Numeric 0-5.

Recommended year of study

3rd or 4th year.

Study materials

  1. Usunier, Jean-Claude & Lee, Julie Anne: Marketing Across Cultures (sixth edition), Pearson 2013.
  2. Collection of articles

Further information

Restricted attendance! Priority is given to TSE students majoring in International Business.

Belongs to following study modules

Turun kauppakorkeakoulu
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
International business, courses lectured in English (Kansainvälinen liiketoiminta)
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Advanced studies (Kansainvälinen liiketoiminta)
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Markkinoinnin ja kansainvälisen liiketoiminnan laitos