Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2014–2016
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
MA033141 MAS22 Marketing of knowledge-intensive business 6 op
Organised by
Marketing
Person in charge
Leena Aarikka-Stenroos, Guest lectures by Timo Teinilä (timo.teinila.courses@hotmail.com)
Planned organizing times
Period(s) I II III IV
2014–2015 X

General description

English course in cancelled but the course is avaiable in Finnish in period IV (spring 2015)

Learning outcomes

After the course the students understand the characteristics and nature of knowledge-intensive business and their implications to marketing of knowledge-intensive business. This course also improves the students' skills of selling and buying knowledge-intensive services.

Teaching methods

Teaching in periods III and IV => CANCELLED, course available in Finnish

Participation in classroom work [English]
Written exam [English] based on lectures and readings
Exercise(s) [English]
Independent work and interview report

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Participation in classroom work
  • In Finnish
Written exam
  • In Finnish
Exercise(s)
  • In Finnish
Option 2
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Participation in classroom work
  • In English
Written exam
  • In English
Exercise(s)
  • In English

Midterm exam during 12.1.-23.1. (electronic exam)

Cancelled!

Evaluation

Numeric 0-5.

Recommended year of study

4th year,
The course is offered biannually.

Study materials

1. Strategic management of professional service firms, 3rd ed., Copenhagen Business School Press., Lowendahl, Bente R. (2005), 87-630-0127-6.

2. Further readings, for example: Articles or Asiantuntija ja asiakas. Myymmekö tunteja vai tulosta? Helsinki, WSOY., Sipilä, Jorma (1998), 951-0-23037-5.

Further information

The course include intensive lectures (10 h) titled Professional and expert services marketing in finance by Timo Teinilä. Please contact the person in charge for further details of the contents, time schedule and requirements. The detailed information will be emailed to all registered participants.
The course is offered to GIM students and exchange students. In case of restricted attendance, TSE students majoring in marketing are given priority.
Attendance at the negotiations is obligatory.

Belongs to following study modules

Turun kauppakorkeakoulu
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
2014–2015
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Opintokokonaisuudet