Curricula Guides

Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Archived Curricula Guide 2014–2016
Curricula Guide is archieved. Please refer to current Curricula Guides
KV205001 KVJ11/MAJ11 The Evolution of Marketing/International Business Theories 6 ECTS
Organised by
International Business
Person in charge
Niina Nummela

Learning outcomes

Having passed the course the student has an understanding of the historical evolution and sociological importance of one's discipline and about its major schools of thought.

Contents

In the course, the student learns about the history and evolution of the marketing/international business discipline.

Teaching methods

No lectures

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Written exam
  • In English
Essay
  • In English

Written examination KV205002 KVJ11/MAJ11 The Evolution of Marketing/International Business Theory, literature, 4 cr.
Students are required to write a report (10-15 pages) about the evolution of marketing/international business theory from the perspective of their own research area. The report should include a review of the basic literature of the field, and should introduce the key concepts and contributions.
Report KV205003 KVJ11/MAJ11 The Evolution of Marketing/International Business Theory, exercises, 2 cr.

Evaluation

Numeric 0-5.

Study materials

For students of Marketing:

  1. Rethinking marketing: developing a new understanding of markets, Håkansson, Håkan; Harrison, Debbie; Waluszewski, Alexandra (eds.)John Wiley & Sons 2004.
  2. The SAGE Handbook of Marketing Theory. Maclaran, Pauline.../et al./ 2010
  3. Scientific articles on recent evolution of marketing.


For students of International Business:

  1. The Oxford handbook of international business,Rugman, Alan; Brewer, Thomas L. (eds.) Oxford University Press, Oxford 2001.
  2. Forsgren, Mats, Theories of the multinational firm. A multidimensional creature in the global economy  2008.
  3. Critical perspectives on internationalisation, Havila, V.; Forsgren, M.; Håkansson, H. (eds.) , Pergamon, Amsterdam 2002.

Belongs to following study modules

Department of Marketing and International Business
Department of Marketing and International Business
2015–2016
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Department of Marketing and International Business
Operations and Supply Chain Management
Economic Geography
International Business
Marketing
Economic Sociology
Finnish Study Modules
Business Japanese
Business Chinese