Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2014–2016
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
MA035020 MAJ13/KVJ13 The Use of Scientific Method in Marketing/International Business 6 op
Organised by
Person in charge
Aino Halinen-Kaila

Learning outcomes

The aim of the course is to deepen the student's knowledge of the most applied research approaches and methods in marketing/international business. Having passed the course the student is able to apply the knowledge
- in identifying the key decisions one has to make in relation to research approach and methods in a doctoral dissertation, and
- in evaluating the methodological choices of a finalised doctoral dissertation.


The course deals with the different methodological approaches and methods used in marketing and international business research. It covers choices related to both qualitative and quantitative research.

Teaching methods

No lectures.
Independent learning through reading and writing. Written examination or reflective book summaries. In addition, students are required to comment on and evaluate a marketing/international business thesis, and to write a report on the approach and methods used (15-20 pages). The thesis is chosen according to the student's own research interests.

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Written exam
  • In English
  • In English

Written examination/book summaries
MA035021 MAJ13/KVJ13 The Use of Scientific Method in Marketing/International Business, literature, 4 cr.
MA035022 MAJ13/KVJ13 The Use of Scientific Method in Marketing/International Business, report, 2 cr.


Numeric 0-5.

Study materials

  1. Arbnor, Ingeman; Bjerke, Björn. Methodology for creating business knowledge. Thousand Oaks (CA), Sage Publications 2009.
  2. Creswell, John W. Qualitative Inquiry & Research Design. Choosing among Five Approaches. 3rd edition Thousand Oaks (CA), Sage Publications 2013.
  3. Ghauri, Pervez; Gronhaug Kjell. Research Methods in Business Studies. 4th edition Harlow, England, Pearson Education 2010. (selected chapters only).
  4. Selection of articles on the practices of survey research and use of statistical methods (contact the professor in charge).

Belongs to following study modules

Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Markkinoinnin ja kansainvälisen liiketoiminnan laitos