Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Archived Curricula Guide 2014–2016
Curricula Guide is archieved. Please refer to current Curricula Guides
PYMA2038 PMA1B+ Applied Strategic Marketing Module 4 ECTS
Organised by
Marketing, Pori
Person in charge
Tuomas Pohjola, Russell Williams
Planned organizing times
Period(s) I II III IV
2015–2016 X
Preceding studies

Learning outcomes

The aim of the course is threefold: to enable participants to develop the ability to devise and implement effective marketing strategies in a competitive environment and, to demonstrate a high level of problem solving competence in analyzing strategic cases and, to function as competent team members. “The Marketing Game!” simulation requires teams to allocate duties amongst themselves, analyze the market and competitors through management reports, select target markets, and position the product to meet the demands of the target market. After completing the simulation, students search for alternative research information and compose an individual report on postmodern marketing thinking.


The intensive part of this course is based on “The Marketing Game!” simulation, which is a competitive group activity where teams experience decision making under uncertainty in a simulated marketing environment.

Teaching methods

Teaching method Contact Online
Independent work 108 h 0 h
Seminar 16 h 0 h

Individual studying 108 h during the period of which 16 h will be the intensive seminars.

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Participation in classroom work
  • In English
Oral exam
  • In English
  • In English

Participation in the seminars and teamworking, oral presentation as a team and individual written report.


Numeric 0-5.

Recommended year of study

3rd year IV

Further information

Course lecturing will be carried out and the individual report will be written in English. The course grade will be registered by the end of June. This course is equivalent to the previous course PMA1B+ Markkinoinnin johtamisen case-kurssi.

Belongs to following study modules

Turku School of Economics, Pori
Turku School of Economics, Pori
Turku School of Economics, Pori
Turku School of Economics, Pori
Turku School of Economics, Pori
Turku School of Economics, Pori
Turku School of Economics, Pori
Turku School of Economics, Pori
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Turku School of Economics, Pori
Common Studies
Accounting and Finance, Pori
Management and Organisation, Pori
Marketing, Pori
MDP in Business Competence of Knowledge-Intens.Org
MDP in Welfare Management
MDP in Creative Business Management
Information Systems Science, Pori
Economics, Pori
Business Law, Pori
Entrepreneurship, Pori
Quantitative Methods in Management, Pori
Business English, Pori
Business Spanish, Pori
Business French
Business Swedish
Business German
Finnish Language and Business Communication
Other Studies
Finnish Study Modules