Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2016–2018
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
YR221076 YRS2 Value creation and business models 6 op
Organised by
Person in charge
Tommi Pukkinen and Laura Niemi
Planned organizing times
Period(s) I II III IV
2016–2017 X X
2017–2018 X X

Learning outcomes

After attending the course students have learned about the significance of value in the business context. Students will be able to understand and explain the process of value creation. They can also analyse and design business models to create, deliver and capture value. The course is relevant to those students who are interested in learning about the core commonalities between entrepreneurship, marketing and strategic management.


This online course takes an integrative approach to business functions of the firm to create value. During the course students will examine the process of value creation, especially the value the customers gain, the value the firms gain and how the value is exchanged between the firms and the customers. Students will also familiarize with the concept of business model as a way to describe how firms try to build a competitive advantage through creating, delivering and capturing value. The course utilizes Moodle as an online learning platform and contains reading a set of articles, preparing mini essays, reviewing fellow students mini essays and analyzing a company case.

Teaching methods

Teaching method Contact Online
Lectures 0 h 12 h

Independent online course including learning assignments and a written report.

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
  • In English
  • In English

Learning assignments
Written report


Numeric 0-5.

Recommended year of study

4th year

Study materials

The readings will be provided by the lecturers at the beginning of the course.

Further information

Attendance is restricted to 20 students. In case of excess demand, TSE students majoring in Entrepreneurship have priority over others.

Belongs to following study modules

Johtamisen ja yrittäjyyden laitos
Johtamisen ja yrittäjyyden laitos
Optional studies (Yrittäjyys)
Johtamisen ja yrittäjyyden laitos
Johtamisen ja yrittäjyyden laitos
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Johtamisen ja yrittäjyyden laitos
Tietojärjestelmätiede (FM)