Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2016–2018
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
MA033007 MAS31 Strategic Brand Management 6 op
Organised by
Marketing
Person in charge
Ulla Hakala (2016-2017), Ulla Hakala and Stuart Roper (2017-2018)
Planned organizing times
Period(s) I II III IV
2016–2017 X
2017–2018 X

Learning outcomes

The course provides students with capabilities to analyse, plan, create, develop and maintain brands in order to increase brand equity in consumer, service and industrial markets.

Contents

Including a wide range of literature and an intensive seminar where a special emphasis is put on narrowing the gap between brand theory and branding in practice, the course offers a fresh, multidisciplinary approach to brand management.

Teaching methods

Teaching method Contact Online
Lectures 20 h 0 h

Academic year 2016-2017: the course lectured by Professor Stuart Roper from Bradford University, UK on intensive basis between 3-7 October.
Academic year 2017-2018: the course lectured by Professor Stuart Roper from University of Huddersfield, UK on intensive basis between 9-13 October.

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Written exam
  • In English
Exercise(s)
  • In English
Participation in classroom work
  • In English

Evaluation

Numeric 0-5.

Recommended year of study

3rd, 4th or 5th year

Study materials

  1. Roper, S. & Fill, C. Corporate Reputation, Brand and Communication, Harlow: Pearson 2012.
  2. Rosenbaum-Elliott, R., Percy, L. & Pervan, S.  Strategic Brand Management, 2nd Edition, Oxford: Oxford University Press 2011 or later.

Further information

The number of students in the course is limited to 60 students.
Academic year 2017-2018:The number of students in the course is limited to 80 students.
The course is equivalent to the previous course MA033080 MAS15.

Belongs to following study modules

Turun kauppakorkeakoulu
Turun kauppakorkeakoulu
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
2018–2019
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Opintokokonaisuudet