Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2016–2018
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
MA033075 MAS33 Advertising and Media 6 op
Organised by
Person in charge
Ulla Hakala
Planned organizing times
Period(s) I II III IV
2016–2017 X
Preceding studies
It is highly recommended that the students have completed course MA13 Markkinointiviestintä before taking this course.

Learning outcomes

Communication is an essential part of all social and economic activities. After completing the course students have a good understanding of the advertising and changing media landscape and their integrated role in society and the economy. The students are able to analyze advertising and media phenomena as well as the surrounding media reality.


The course focuses on key advertising design and media communication theories as well as perspectives that can be applied in the analysis of the effects of communications, uses and meanings. The many examples and interactive lectures help create an understanding of advertising and media planning and implementation. After completing the course the students also have knowledge of the means by which advertising can be researched and interpreted.

Teaching methods

Teaching method Contact Online
Lectures 24 h 0 h

NOT OFFERED IN 2017-2018.

Autumn 2016: October 24-28 lectures (20h) on intensive basis by Larry Percy, USA + a possibility to participate in Mainostorstai seminar in November.

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Written exam
  • In English
Participation in classroom work
  • In English

Obligatory participation in the lectures.


Numeric 0-5.

Recommended year of study

3rd-5th year

Study materials

  1. Percy, Larry; Elliott, Richard, Strategic advertising management. New York, Oxford University Press 2009 (or later edition).
  2. Sullivan John L., Media Audiences. Effects, Users, Institutions, and Power. Los Angeles, Sage 2013.

Recommended literature:

Fennis, Bob M.; Stroebe, Wolfgang, The psychology of advertising. 2nd edition, Routledge 2016.

Further information

This course was previously MAS33 Mainonta ja media.

Belongs to following study modules

Turun kauppakorkeakoulu
Turun kauppakorkeakoulu
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Markkinoinnin ja kansainvälisen liiketoiminnan laitos