Curricula Guides

Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at This site contains only previous years' guides.

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Archived Curricula Guide 2016–2018
Curricula Guide is archieved. Please refer to current Curricula Guides
MA030002 MAY Principles of Marketing 4 ECTS
Organised by
Person in charge
Miia Grénman

Learning outcomes

This course is designed to provide students with basic knowledge of marketing terminology, concepts and decision areas as well as the general role of marketing in a company. After having conducted the course student will a) understand the central idea of market orientation and b) have basic capabilities to analyse markets (customer needs) and to outline a marketing plan for a product/company/organisation.


The course familiarizes students with the key concepts and functions of marketing and provides an overview on the topic.

Teaching methods

No lectures.

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Written exam
  • In English

Written exam based on literature.


Numeric 0-5.

Study materials

1. Kotler, Philip; Keller, Kevin Lane. A framework for marketing management: Global edition, 5th ed. New Jersey, Pearson Higher Education 2011.

2. Additional literature specified by the person in charge of the course.

Further information

Restricted attendance. The course is available only for Master's Degree Programme students who cannot participate in the MA030001 MAY course held in Finnish.

Belongs to following study modules

Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Department of Marketing and International Business
Operations and Supply Chain Management
Economic Geography
International Business
Economic Sociology
Business Japanese
Business Chinese
Finnish Study Modules
Multilingual Business Communication