Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2016–2018
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
MA039011 LtoMA9.1 Marketing and Management of Services 3 op
Organised by
Person in charge
Mekhail Mustak
Planned organizing times
Period(s) I II III IV
2016–2017 X
2017–2018 X
Preceding studies

General description

In developed countries, service sector account for around 70% of the total economies, and is the major source of employment. Hence, it is crucial to understand the basics of marketing and management of services. This course offers learning on the principal features of service business, and the related marketing and management challenges and their solutions.

Learning outcomes

After completing the course, students will be able to:

1. Understand the importance and role of service business
2. Know the key concepts of service marketing and management, and how to apply them
3. Become familiar with the special features of the services which require professional knowledge and skills


The course emphasizes the increasingly important role of services in different industries, and offers a customer-oriented perspective to service marketing. It discusses the basic aspects of service business, explains the main challenges faced by both the service providers and the customers, and teaches how to overcome those challenges.

Teaching methods

Teaching method Contact Online
Lectures 12 h 0 h

The course contains 12 hours of face-to-face lectures. Active participation from the students are required. Students can miss maximum one lecture. The evaluation of the course will be based on solving one case in group (50%) and final examination (50%).

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Participation in classroom work
  • In English
  • In English
Written exam
  • In English


Numeric 0-5.

Study materials

  1. Three articles.
  2. Book – to be advised.

Further information

The course was previously MA039013 LtoMA9.1 Palvelujen markkinointi

Belongs to following study modules

Turun kauppakorkeakoulu
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Markkinoinnin ja kansainvälisen liiketoiminnan laitos