Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2016–2018
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
BIDI1002 Business Management of Start-ups 3 op
Organised by
Business and Innovation Development
Person in charge
Vesa Hautala
Planned organizing times
Period(s) I II III IV
2017–2018 X

Learning outcomes

The course gives the student a basic knowledge on entrepreneurial marketing and strategic management in order to prepare the student to be able to join to the multidisciplinary development teams in StartUp course.

Contents

Content of the lectures is divided into three parts which are: entrepreneurial marketing of start-ups and start-up and growth management and strategic thinking in the context of start-ups in different fields of business.

Teaching methods

Written examination based on lectures and literature.
Lectures (20h)

Teaching language

English

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Participation in classroom work
  • In English
Written exam
  • In English

Evaluation

Numeric 0-5.

Recommended year of study

2. year autumn

3rd or 4th year

Study materials

    1. Key Marketing Skills: Strategies, Tools & Techniques for Marketing Success. Cheverton, Peter (2004), 141759392X (available in Internet). Applicable parts.

    2. Strategic Management: Logic and Action. Anne Sigismund Huff, Steven W. Floyd, Hugh D. Sherman, Siri Terjesen. John Wiley and Sons, 2009. Applicable parts.

    3. Other literature will be announced later.

Further information

In order to be able to start the StartUp course the non-business major students need to complete this course. To all faculties at the University of Turku. Annual quotas apply.

Belongs to following study modules

Turun kauppakorkeakoulu
Obligatory core courses (Business and Innovation Development)
2016–2017
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Turun kauppakorkeakoulu
Opintokokonaisuudet
Yhteiset opinnot
Tieteelliset jatkotutkinnot, TuKKK
Turun yliopiston tutkijakoulu, kauppatiet.alan op.