Curricula Guides

Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Archived Curricula Guide 2016–2018
Curricula Guide is archieved. Please refer to current Curricula Guides
MA033064 MAS11 Business Market Management 6 ECTS
Organised by
Marketing
Person in charge
Harri Terho
Planned organizing times
Period(s) I II III IV
2016–2017 X
2017–2018 X

Learning outcomes

This course provides students with an advanced understanding of how firms create competitive advantage in business markets through value-based business strategies. After attending the course, students are familiar with the latest theoretical developments in the field and are able to apply this knowledge to solve concrete business challenges.

Contents

This course focuses on the key topics of strategic marketing in the B2B context. Particular emphasis is placed on understanding how the value creation logic in B2B markets has changed from provision of products and related services to offering of comprehensive customer solutions. To understand this paradigmatic shift, the course focuses on enhancing students' knowledge of 1) what drives customer value in contemporary B2B markets, 2) how firms create value, especially through solution business initiatives, and 3) how this value is communicated to customers. The course consists of interactive lectures based on latest research knowledge on the topic and incorporates industry collaboration in the form of guest lecturers and an industry project.

Teaching methods

Teaching method Contact Online
Lectures 20 h 0 h

20h of lectures; problem-based learning

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Participation in classroom work
  • In English
Exercise(s)
  • In English
Written exam
  • In English

Evaluation and evaluation criteria

Numeric 0-5.
Article reflections, case assignments, industry project, final exam

Recommended year of study

4th year

Study materials

Selected articles, course textbook, cases, material provided by industry partner

Belongs to following study modules

Department of Marketing and International Business
Department of Marketing and International Business
Department of Marketing and International Business
2018–2019
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Department of Marketing and International Business
Operations and Supply Chain Management
Economic Geography
International Business
Marketing
Economic Sociology
Business Japanese
Business Chinese
Finnish Study Modules
Multilingual Business Communication