Curricula Guides

Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Archived Curricula Guide 2016–2018
Curricula Guide is archieved. Please refer to current Curricula Guides
MA033069 MAS32 The Consumer Culture and the Spirit of Marketing 6 ECTS
Organised by
Marketing
Person in charge
Rami Olkkonen (2016-2017), Rami Olkkonen and Larissa Becker (2017-2018)
Planned organizing times
Period(s) I II III IV
2016–2017 X X X X
2017–2018 X X X X

Learning outcomes

After completing the course the students understand the connections between consumer culture and (macro)marketing systems as well as their impacts on business enterprises, other organizations and the society on the whole. The students will have understanding on the basic prerequisites of the links between healthy consumer culture and appropriate, value-producing marketing. On the other hand, based on the same understanding the students will be able to critically observe and analyze unhealthy and immoral phenomena produced by the consumer culture and the linked marketing systems.

Contents

The course introduces the students with the key frameworks and perspectives in order to shed light on the intrinsic connections between consumer culture and marketing systems. Especially the roles of marketing communications systems in producing, changing, and reproducing various structures of consumer culture will be discussed.

Teaching methods

Teaching method Contact Online
Independent work

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Essay
  • In English
Option 2
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Essay
  • In Finnish

Evaluation

Numeric 0-5.

Recommended year of study

4th or 5th year

Study materials

  1. Sassatelli, Roberta, Consumer culture: History, theory and politics. London, SAGE Publications Ltd. 2009.
  2. Social communication in advertising: consumption in the mediated marketplace. Leiss, William; Kline, Stephen; Jhally, Sut; Botterill, Jacqueline. Routledge 2005.
  3. Collection of articles (4–8 pcs).

Further information

The course was previously MA033066 MAS32/TSS9 Kulutuskulttuuri ja markkinointijärjestelmä.

For further information contact the person in charge.

Belongs to following study modules

Turku School of Economics
Turku School of Economics
Turku School of Economics
Department of Marketing and International Business
Department of Marketing and International Business
Department of Marketing and International Business
2018–2019
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Department of Marketing and International Business
Operations and Supply Chain Management
Economic Geography
International Business
Marketing
Economic Sociology
Business Japanese
Business Chinese
Finnish Study Modules
Multilingual Business Communication