Curricula Guides

Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at This site contains only previous years' guides.

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Archived Curricula Guide 2016–2018
Curricula Guide is archieved. Please refer to current Curricula Guides
MA033006 MAS23/KVS55 Developing Service Business 6 ECTS
Organised by
Person in charge
Elina Jaakkola
Planned organizing times
Period(s) I II III IV
2017–2018 X
Preceding studies
Preceding studies in marketing are highly recommended.

Learning outcomes

After completing the course, students have an in-depth understanding of service as a business logic. Students learn how service-based business can be developed in different types of industries with a forward-looking mindset, and how value creation occurs through co-creation in the networked economy, especially in the context of knowledge-intensive business. Students become familiar with the unique features and practices of service innovation. Students gain skills to apply advanced theoretical knowledge to analyze and solve practical business challenges in diverse teams, and to communicate their arguments effectively.


Service business is a vital source of growth and competitiveness for companies in diverse industries. This course discusses the principles of service-based business logic and its implications on transforming and developing offerings and business models, and creating value. Students are engaged to solve practical business cases through applying the newly acquired knowledge.

Teaching methods

Teaching method Contact Online
Lectures 12 h 0 h
Exercises 10 h 0 h

Lectures and case exercises 20 h (Jaakkola)

Not offered 2016-2017.

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Written exam
  • In English
  • In English
Participation in classroom work
  • In English

The final grade is based on the exam (60%) and case assignments (40%). Active participation in lectures is highly recommended.


Numeric 0-5.

Recommended year of study

4th or 5th year

Study materials

To be announced later.

Further information

Restricted attendance! TSE students majoring in marketing and GIM Master's Degree Programme students are given priority.
Attendance in the first lecture is obligatory.

Belongs to following study modules

Turku School of Economics
Turku School of Economics
Turku School of Economics
Department of Marketing and International Business
Department of Marketing and International Business
Department of Marketing and International Business
Department of Marketing and International Business
Valinnaiset opinnot (International Business)
Department of Marketing and International Business
Department of Marketing and International Business
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Department of Marketing and International Business
Operations and Supply Chain Management
Economic Geography
International Business
Economic Sociology
Business Japanese
Business Chinese
Finnish Study Modules
Multilingual Business Communication