Curricula Guides

Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Archived Curricula Guide 2016–2018
Curricula Guide is archieved. Please refer to current Curricula Guides
KKEN2019 EN2 Marketing Communication 2 2 ECTS
Person in charge
Helinä Lehmus
Planned organizing times
Period(s) I II III IV
2016–2017 X X
2017–2018 X X X X

Keywords

Common European Framework of Reference for Languages: B2-C1

Learning outcomes

By the end of the course, students are expected to:
- be more aware of recent trends in marketing
- be able to communicate more fluently and accurately in various marketing contexts
-confidently use a wider and more extensive marketing vocabulary
-have developed their knowledge concerning the use and importance of linguistic techniques in marketing

Teaching methods

Teaching method Contact Online
Tutorials 24 h 0 h
Independent work 30 h 0 h

Group 1 I-II
Group 2 III-IV

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Participation in classroom work
  • In English

Coursework and assignments. Active participation at 80% of the classes is required.

Evaluation

Numeric 0-5.

Recommended year of study

2nd or 3rd year I-II or III-IV

Study materials

To be annnounced later.

Belongs to following study modules

Department of Marketing and International Business
Department of Marketing and International Business
Business English, Turku (Business English)
2017–2018
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Department of Marketing and International Business
Operations and Supply Chain Management
Economic Geography
International Business
Marketing
Economic Sociology
Business Japanese
Business Chinese
Finnish Study Modules
Multilingual Business Communication