Curricula Guides

Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Archived Curricula Guide 2016–2018
Curricula Guide is archieved. Please refer to current Curricula Guides
EAST0011 Understanding Korean Pop Culture, Hallyu (Asianet) 3 ECTS
Person in charge
Jimmyn Parc (Sciences Po, France) ASIANET

Learning outcomes

Cultural industries are usually more concerned with the notion of "art" and "national identity". Too often the business aspect and its role as the promoter of culture in their creative activities has been ignored, or in some case has even been considered a taboo. This course will focus precisely on the business activities to promote cultural industries It will highlight the role of corporations as a leading, supporting, and visionary agent including - while performing - other typical business activities. The course will further offer insight in methods to boost the contents of Hallyu and its industry further. Finally, it will help students understand the cultural industry and Korean contemporary culture, and is designed to prepare students for analytical skills.

Contents

This course will examine how and why Korean cultural contents have gained their competitiveness and become popular around the world. First, this course offers a lesson on several useful business theories, and by applying these theories, this course will seek to answer these questions. Lastly, this course will cover challenges of Hallyu for the future and extract lessons for Europe's further development.

Modes of study

Online lectures (4.5h), course readings, six one-page weekly summaries, and a final short essay.

Evaluation

Numeric 0-5.

Recommended year of study

1. year autumn
2. year autumn

Autumn 2017

Further information

Application period open 21st August - 15th September, 2017
http://www.asianet.fi/courses/masters/how-to-apply-and-study/

Belongs to following study modules

Department of Philosophy, Contemp.History and Political Sc.
2018–2019
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Department of Philosophy, Contemp.History and Political Sc.
Contemporary History
Political Science
Philosophy
Finnish Study Modules