Curricula Guides

Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at This site contains only previous years' guides.

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Archived Curricula Guide 2016–2018
Curricula Guide is archieved. Please refer to current Curricula Guides
KV203041 KVS8 International Marketing Management 6 ECTS
Organised by
International Business
Person in charge
Elina Pelto
Planned organizing times
Period(s) I II III IV
2016–2017 X X
2017–2018 X X

Learning outcomes

During the course, students will acquire deep understanding on the challenges created by the international environment on companies' marketing strategies and practices. The aim of the course is to develop students' comprehension on international, especially cultural, diversity in consumer behaviour, business relationship development and marketing management. The course will provide the students methods and skills for dealing with intercultural situations in international marketing. In addition, practical skills related to intercultural communication and cross-cultural team-work are developed.


The course covers broadly the major issues in global marketing management both in business-to-consumers and business-to-business marketing. The course deepens the students' knowledge on customers in international marketing context, on various international marketing channels, and on marketing communications in a cross-cultural context. Issues related to e.g. international brand management and international business networks are discussed.

Teaching methods

Teaching method Contact Online
Lectures 12 h 0 h
Group work
Independent work

Lectures 12 h on autumn term period I. Seminars on autumn term period II.

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Participation in classroom work
  • In English
  • In English
  • In English
Written exam
  • In English

Participation in lectures and seminars; independent and group-work assignments; written exam.


Numeric 0-5.

Recommended year of study

3rd or 4th year

Study materials

  1. Usunier, Jean-Claude & Lee, Julie Anne: Marketing Across Cultures (sixth edition), Pearson 2013.
  2. Collection of articles.

Further information

Restricted attendance! Priority is given to TSE students majoring in International Business.

Belongs to following study modules

Turku School of Economics
Department of Marketing and International Business
Department of Marketing and International Business
Department of Marketing and International Business
Department of Marketing and International Business
Advanced studies (International Business)
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Department of Marketing and International Business
Operations and Supply Chain Management
Economic Geography
International Business
Economic Sociology
Business Japanese
Business Chinese
Finnish Study Modules
Multilingual Business Communication