Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2016–2018
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
KV205001 KVJ11/MAJ11 The Evolution of Marketing/International Business Theories 6 op
Organised by
International Business
Person in charge
Niina Nummela

Learning outcomes

Having passed the course the student has an understanding of the historical evolution and sociological importance of one's discipline and about its major schools of thought.


In the course, the student learns about the history and evolution of the marketing/international business discipline.

Teaching methods

No lectures

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Written exam
  • In English
  • In English

Written examination KV205002 KVJ11/MAJ11 The Evolution of Marketing/International Business Theory, literature, 4 cr.

Students are required to write a report (10-15 pages) about the evolution of marketing/international business theory from the perspective of their own research area. The report should preferably be a paper written for and presented in an academic conference and it should at minimum include a review of the basic literature, key concepts and contributions of the field.

Report KV205003 KVJ11/MAJ11 The Evolution of Marketing/International Business Theory, exercises, 2 cr.


Numeric 0-5.

Study materials

For students of Marketing:

  1. Rethinking marketing: developing a new understanding of markets, Håkansson, Håkan; Harrison, Debbie; Waluszewski, Alexandra (eds.)John Wiley & Sons 2004.
  2. The SAGE Handbook of Marketing Theory. Maclaran, Pauline.../et al./ 2010
  3. Scientific articles on recent evolution of marketing.

For students of International Business:

  1. The Oxford handbook of international business,Rugman, Alan; Brewer, Thomas L. (eds.) Oxford University Press, Oxford 2001.
  2. Forsgren, Mats, Theories of the multinational firm. A multidimensional creature in the global economy  2008.
  3. Critical perspectives on internationalisation, Havila, V.; Forsgren, M.; Håkansson, H. (eds.) , Pergamon, Amsterdam 2002.

Belongs to following study modules

Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Markkinoinnin ja kansainvälisen liiketoiminnan laitos