Uusi opinto-opas (sisältäen myös opetusohjelmat) lukuvuodelle 2018-2019 sijaitsee osoitteessa https://opas.peppi.utu.fi . Tältä sivustolta löytyvät enää vanhat opinto-oppaat ja opetusohjelmat.

The new study guide (incl. teaching schedules) for academic year 2018-2019 can be found at https://studyguide.utu.fi. This site contains only previous years' guides.

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Arkistoitu opetussuunnitelma 2016–2018
Selaamasi opetussuunnitelma ei ole enää voimassa. Tarkista tiedot voimassa olevasta opetussuunnitelmasta.
MA035030 MAJ14/KVJ14 Marketing/International Business as a Science 6 op
Organised by
Marketing
Person in charge
Aino Halinen-Kaila

Learning outcomes

Having passed the course the student is able to characterize one's subject as a scientific discipline and to discuss about and argue for its position as a science.

Contents

The aim of the course is to give postgraduate students an overview of marketing or international business as a science. It familiarises students with the disciplinary roots and the evolving debate around the scientific position of marketing/international business.

Teaching methods

No lectures. Independent learning demonstrated in a written examination or reflective book summaries and through participation in conferences, workshops and visitor lectures organized by universities at home and abroad.

Modes of study

Option 1
Available for:
  • Degree Programme Students
  • Other Students
  • Doctoral Students
  • Exchange Students
Written exam
  • In English
Seminar
  • In English

Written examination/book summaries
MA035031 MAJ14/KVJ14 Marketing/International Business as a Science, literature, 4 cr.
Seminars
MA035032 MAJ14/KVJ14 Marketing/International Business as a Science, seminars, 2 cr.

Evaluation and evaluation criteria

Numeric 0-5.
Written examination/book summaries 0-5 Seminars passed/not passed

Study materials

  1. Hunt, Shelby D. Foundations of Marketing Theory: Toward a General Theory of Marketing. M.E. Sharpe 2002.
  2. Panula, Juha. Hämärän taakse. Marketologian minuutta etsimässä. Jyväskylä, Atena 2000.
  3. Scientific articles (contact the professor in charge).

Belongs to following study modules

Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
2017–2018
Teaching
Archived Teaching Schedule. Please refer to current Teaching Shedule.
Implementation details are unavailable.
Markkinoinnin ja kansainvälisen liiketoiminnan laitos
Opintokokonaisuudet